These people are making buying decisions for you

These people are making buying decisions for you

Your birthday is coming soon and you’re trying to buy something as a gift for yourself, you want the best option possible, you want to make sure it’s worth every penny. You’ll Google it, and you’ll get pictures and reviews of it, for some, there will even be video product review on Youtube. Be it a bag, shoes, a laptop, or even a gadget.

You’ll end up getting something that is “most raved about on the internet”, “popular among Youtubers”, or something that has “a lot of good reviews”. That is how powerful social media is, as most of us rely on social media to help us make purchase decision, the influencers on social media definitely hold a place in affecting those decisions.

While trust in brands is declining, the power of influencers is certainly making its way up. When you engage social media influencers, you can almost always expect an increase in traffic and social media interaction. This is because when an influencer promotes your brand, it amplifies the message and your brand, and your audience will feel that there’s more credibility to your message.

And when you are working with influencers, establishing a contract will help in ensuring the partnership is fair, especially when you’ve recruited them to create original content on your behalf. Your brand will feel secure knowing that the influencer will deliver what is on promised.

Before the content is published, you should request to review the content, this allows you to have greater control over the influencer’s portrayal of your brand, and also makes sure that you and your influencer are on the same page in positioning the brand.

There’s no doubt that partnering with an influencers also means acquiring customer through word of mouth, which indicates higher customer retention. However, take note that you will have to do some research before you decide to partner with any influencers, take a look at what brand partnerships they’ve done in the past, if they’ve partnered with many brands, your brand might get lost in the mix. While working with influencers, the compensation can come in many forms, sure it can be cash, but it could also be a gift of a product, promotions of their platforms by your brand, or even exclusive access to an event.

When influencers wants to know what’s in for them, come up with a compensation that everyone is happy with, help them gain insights and content for their audience, and build their brand while you build yours, and you’ll have a strong influencer partnership that can let both parties get desired results.

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