Not all chairs are created equal

Not all chairs are created equal 

A model designated for teachers is made of molded blue plastic, set on casters, with fabric pads. The price: USD82.

Administrators get an executive chair with a high back and armrests. The height and tilt are adjustable. The price: USD185.


Secret Lab’s chairs are inspired by car racing seats 

Seats designed to conform to the human body shape in order to provide advanced lateral support and weight distribution.

Each chair spawns from quality core materials, unparalleled craftsmanship, and state of the art manufacturing processes.

The Price: USD490


The Evolution of Chairs

The average desk chair is made for offices and study rooms. In most cases, gaming isn’t something that brands consider when designing chairs. That’s why it can be frustrating to look for a chair that has everything you need for gaming.

These chair models may cost a little extra, but they are designed specifically for gamers, including the unique kinds of support and adjustment that gamers often need.

In addition, the design is made from the bottom up for casual lounging, including a pedestal base that allows you to tilt and swivel as much as you want – or not at all, depending on your preference. The only catch is that you need to make sure you have enough room for it in your gaming area.


Their Digital Marketing Strategy

One of the gaming chair company “Secret Lab” well-known in digital marketing, They sponsored few famous YouTubers to introduce their product on their social media channel, such as Shawn Lee (212,587 Subscribers), JinnyBoyTV (759,136 Subscribers) , NightOwlCinematic (589,446 Subscribers) , DanKhooProductions (402,266 Subscribers), JianHao Tan (860,163 Subscribers) . It is a huge numbers in total, over million of peoples.

I find that companies without a digital strategy (and many that do) don’t have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don’t have goals you likely don’t put enough resources to reach the goals and you don’t evaluate through analytics whether you’re achieving those goals.

Customer demand for online services may be underestimated if you haven”t researched this.  Perhaps, more importantly, you won’t understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications.

Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.

Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organisation purchasing different tools or using different agencies for performing similar online marketing tasks.

Every company with a website will have analytics, but many senior managers don’t ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing.

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