Why should you engage social media influencers

Why should you engage social media influencers

Making a buying decision

Your birthday is coming soon and you’re trying to buy something as a gift for yourself. You want the best option possible, you want to make sure it’s worth every penny. You’ll Google it, and you’ll get pictures and reviews of it. In some circumstances, there will even be video product review on Youtube. Be it a bag, shoes, a laptop, or even a gadget.

Guess what? You’ll end up getting something that is “most raved about on the internet”, “popular among Youtubers”, or something that has “a lot of good reviews” on the internet. This is where social media influencers come in, affecting your buying decision.

While most of us rely on social media to help us make purchase decision, the influencers on social media definitely hold a place in affecting those decisions.

Build trust within consumer

While trust in brands and advertisement is declining, the power of influencers is certainly making its way up. When you engage social media influencers, you can almost always expect an increase in traffic and social media interaction. This is because when an influencer promotes your brand, it amplifies the message and your brand. This results in your audience feeling that there’s more credibility to your message.

Higher customer retention

There’s no doubt that partnering with an influencers also means acquiring customer through word of mouth, which indicates higher customer retention. However, take note that you will have to do some research before you decide to partner with any influencers. Take a look at what brand partnerships they’ve done in the past, your brand might get lost in the mix if they’ve partnered with many brands. The compensation of partnership can come in many forms, sure it can be cash, but it could also be a gift of a product, promotions of their platforms by your brand, or even exclusive access to an event.

And when working with influencers…

Establishing a contract will help in ensuring the partnership is fair, especially when you’ve recruited them to create original content on your behalf. Your brand will feel secure knowing that the influencer will deliver what is on promised.

Before the content is published, you should request to review the content, this allows you to have greater control over the influencer’s portrayal of your brand. This is also to make sure that you and your influencer are on the same page in positioning the brand.

When working with influencers, come up with a compensation that everyone is happy with, help them gain insights and content for their audience. And for desired results, build brands for influencers while you build yours and you’ll have a strong influencer partnership,

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